Sandeep Amar

Sandeep Amar is an SEO and Answer Engine Optimization (AEO) expert with over 20 years of experience. He works as an SEO growth-hack consultant and has driven more than 200 million new users to brands through Google Search, Google Discover, Google News, and YouTube.

Most of his work now centers on a single question: when someone searches, or asks an AI, does your content show up? He helps brands rank in search results and get cited by AI answer engines like Google AI Overviews, ChatGPT, Perplexity, and Gemini. His Local SEO course is one of the top-rated SEO courses on Skillshare.

He has worked on more than 100 websites and apps. The categories include news, finance, stock markets, insurance, education, classifieds, hyperlocal, e-commerce, lifestyle, content commerce, and tech. Across almost all of them, he grew organic search, Google Discover, and Google News traffic.

Sandeep shares what he learns through videos, articles, talks, and conference stages, and he posts regularly about SEO on LinkedIn. He also runs a private WhatsApp group of 300+ of the best SEO practitioners in the world.

Before consulting, he led digital at some of India's largest media companies. He was CEO of Indian Express Digital, CEO of Zee Digital, CMO of Times Internet, and AVP of e-Business at Citigroup. He has an MBA from FMS Delhi and is a Graduate Fellow (Class of 2025) of the Leadership Institute at Virginia Tech.