About Us
Answer Engine Daily covers answer engine optimization, and only that.
More and more people now get answers from ChatGPT, Gemini, Perplexity and Google AI Overviews instead of a page of links. Yet focused news on how those answers get made, and which brands they recommend, is hard to find. It usually shows up as a paragraph in an SEO roundup or as someone’s take on someone else’s write-up.
Answer Engine Daily exists to fix that.
What we publish
- Daily AEO news. Each story is built from official sources: the company’s own announcement, documentation, filings and numbers. We say what changed, put the numbers in context, and point out what the company did not disclose.
- The AEO Index. A free monthly audit of 20 U.S. consumer categories. Every month we ask ChatGPT, Gemini and Google AI Overviews the same non-branded buying questions and record which brands they recommend, the order they put them in, and the sources they cite. Analysis is powered by markaeo.com. See the reports.
Who it’s for
CMOs, brand and PR teams, SEO and AEO practitioners, and agencies who need to know how AI answer engines see their category.
Founder
Answer Engine Daily was founded by Sandeep Amar, an SEO and AEO expert with over 20 years of experience. As an SEO growth consultant, he has driven more than 200 million new users to brands through Google Search, Google Discover, Google News and YouTube, across more than 100 websites and apps in news, finance, insurance, education, e-commerce, tech and more.
Before consulting, Sandeep led digital at some of India’s largest media companies. He was CEO of Indian Express Digital, CEO of Zee Digital, CMO of Times Internet, and AVP of e-Business at Citigroup. He holds an MBA from FMS Delhi and is a Graduate Fellow (Class of 2025) of the Leadership Institute at Virginia Tech.
His Local SEO course is one of the top-rated SEO courses on Skillshare, and he runs a private WhatsApp group of 300+ SEO practitioners.